Market Opportunity
Interlecta’s markets include travel, hospitality, trade, customer service, virtual team management and social networking worldwide. Key facts:
- The overall market is very large. The Internet has 1.3 billion users, while mobile communications devices are used by 2.5 billion users.
- The top 10 Non-English speaking emerging markets represent 1.1B mobile subscribers. (NMS Communications, Aug. 2007).
- The Online Social Networking Sector is experiencing explosive growth with the Top 10 sites experiencing over 164 m unique visits in Oct. 2007 (Nielson/Net Ratings).
- The market is highly fragmented in the distribution of languages. Asians, Europeans and Latin Americans are going online, via fixed and mobile internet access, at the rate of 170 million people per year, five times the rate of native English-speakers.
Facebook, an Interlecta client, has 70M+ users and is adding 200k per week. 550 carriers have developed specialized billing systems for subscriptions to address the demand for data services and premium email/SMS services. 500 million mobile customers are downloading multiple subscriptions, or one time fee based services for Java, BREW, Microsoft Mobile 5.0, i-Mode, PalmSource and other applications.
For the Mobile or On line Vendor, Mobile Network Operator , Social networking Site or Global Corporation seeking communication efficiencies internally and externally, this equates to a simple and attractive value proposition: enhanced productivity, more activity, more traffic and more productive users/subscribers.